One of the most frequently asked questions we get is why isn’t my website on page one of Google search results?  It’s understandable that people are concerned when their website isn’t one of the top results when they try searching.  If you can’t find it, how can you expect a customer to come across your business.

Here are seven reasons why your site might not be appearing on page one of Google:

  1. The site is too new.

It’s possible your site hasn’t been indexed yet so isn’t appearing in ANY results, let alone on the home page.  It can take up to four weeks for a new site to start to appear so it may just be a case of being patient.  If you want to check whether your site has been indexed you can search for “site:yourwebsite.com”.

You should also make sure your site is registered with Google Search Console and that you have uploaded the sitemap.  You can then request a crawl of the site (this also works for a re-crawl if you have made any changes). This can take some time as there are so many requests.

  1. The website is tagged “no index”

When websites are in development they are often given “no index” tags to deliberately stop search engines trying to index them.  It’s important to make sure these tags have been removed.

  1. Is the website properly optimised?

When your website is crawled, they are not just looking at the page content but also the meta content including, but not limited to:

  • Title Tag or SEO Page Title
  • Meta Description
  • Alt-tags

You must make sure these are all in place and properly optimised.  You can find out more about writing SEO friendly web copy in our blog here.

  1. Are you targeting the right search terms?

Some keywords have more competition that others and some have more traffic than others.  Usually, high traffic means high competition as everyone tries to target those search terms.  It could, therefore, make most sense for your business if you are in a crowded market to target the less frequently used terms.  If you sell sports shoes, for example, you are more likely to have a positive ranking for specific types (running shoes, football boots etc.) than for “trainers”.

  1. Does your website have any friends?

Often people think that building a nice-looking website is enough but it’s important that you don’t let it stagnate.  Google will judge your site on the number and quality of the backlinks it has.  A backlink is a link from another website to yours. The more links there are back to your site, the more Google considers it a credible source of information.  Consider who the well-respected names are in your industry and see if there is a way to link from their site to yours.  Perhaps you could write a blog for them or offer a product to be reviewed or given away?

  1. Do you have a physical shop / office?

Using Google My Business you can add your business to Google Maps and share important information like opening hours, contact details and reviews.  This also allows you to target local customers through the map listing.

  1. Keep things fresh

Just like your backlinks, it’s important to keep updating the content of your website or you will fall behind newer and fresher sites. All content should be well-written and relevant to your business.  The best way to do this is by writing blogs, new articles, reviews or other copy that reflects the sort of information your customers are searching for.  Some ideas include:

  • Give your thoughts on industry changes
  • Write an article about a recent exhibition / business trip
  • Review a new product
  • Create a case study based on a recent project
  • Interview someone known within your industry

Keep an eye on keyword trends within your industry and make sure your content reflects these.

If you need help with SEO, keywords or competitor analysis see our SEO Packages and how we can help achieve that position of page one of Google!

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